The Launch Team

As an Australian based (North Sydney Head Office) team working with a global group of amazing clients, we have solid Infusionsoft, Marketing, Operations, Events, Sales & Business Process experience. We get to know your business from the very beginning and determine your specific needs.

We provide completely customised solutions for your Infusionsoft goals and resolve any and all issues along the way. With Infusionsoft being a specialist system we also pride ourselves based on our knowledge and expertise around the many plugins available to extend the Infusionsoft capability for areas such as online appointment setting, membership areas, eCommerce plugins, event logistic plugins, webinar integration, email deliverability plugins and many more.

We’re your all in one marketing & business automation solution providing training, coaching, ongoing support, consulting done with you and consulting done for you.

Living through the Launch Company Values

Check our ego at the door Innovate & constantly improve Inspired by what’s possible Open and transparent communications Make a difference & leave a legacy Commitment to service Respect relationships Cherish our partners

Crystelle Topatan

Founder & Managing Director

A Little About Me

Crystelle, the Launch Founder and Managing Director, is based in Sydney, Australia, and is a Marketing, Events, Sales and Business Automation Expert. Crystelle’s specialty is working with you and your team to make sure you have the ultimate automation systems in place to get organised, grow sales and save time. Crystelle loves every minute of transforming a business to get the most leverage possible from every dollar, minute and resource used.

Peter Lee

Director, Automation Strategist

A Little About Me

Peter has extensive experience in building both new and existing businesses models incorporating proven Sales & Marketing Automation. Having built and managed various Sales teams across a wide range of market sectors – from Multi-National Manufacturing, Business Coaching, Marketing & Business Networking Events as well as e-commerce sites for the online retail landscape. His true passion however is building strong strategic partnerships with business owners and isolating the opportunities and strategies required to exponentially grow these businesses by implementing marketing automation systems based on his 20 years of sales experience.

Michael Borg

Key Account Manager
A Little About Me

Michael is a driven and committed marketing professional looking who is a master automagician applying strong analytical, strategic and problem solving skills to succeed in business.

Ruth Thirtle

Key Account Manager

A Little About Me

Ruth is a Infusionsoft Certified Partner and has held sales, operational and management positions in the UK, Europe and Australia. Ruth’s previous experience, combined with her automation skills, has created a fantastic framework to support her clients. Ruth has a special ability to work with business owners to create results in a business using their existing skills, resources and talents. By leveraging what is already available and optimising the workflow and strategy around it all, the outcome of that process is a strong return on investment of time and money.

Annika Stahlberg

Infusionsoft Consultant & Automation Specialist
A Little About Me

Annika is a driven and committed marketing professional who has mastered automation and marketing so her clients see ROI fast and their business grows beyond their wildest dreams.

Taylor Ferguson

Infusionsoft Certified Consultant & Onboarding Coach

A Little About Me

Taylor is an young entrepreneurial individual with a successful track record across marketing consulting, public relations, design and technology. A strategic mind, he effectively collaborates with companies and entrepreneurs to move them forward on their business journey.

Emy Cortes

Project Manager & Personal Assistant

A Little About Me

Emy is one of the engines behind the business that keeps the wheels moving. She is a warm, organised and efficient team member. Working with the internal team to make sure we have what we need, keeping the financials in place plus working with our clients to provide support with data entry, contact updating, product creation and many many other invaluable support functions.

Sheryll P. Lumbres

Project Manager and Virtual Client Services

A Little About Me

Sheryll is committed to customer service and quality work delivery. A kind soul who always goes above and beyond for our clients.